We help shape the new world of work
We’re a fresh DEI and culture change agency. We help build inclusive and resilient cultures, primed to grow faster, think better, and thrive amidst change. With a fresh and playful approach, we help companies align their purpose and values, cultivate trust, and embed belonging to open avenues for innovation, productivity, and growth.
We Cultivate
Trust
Our goal is to help you cultivate a culture where transparency, openness, and inclusion aren't just buzzwords—they're the pillars of your organisation.
We Empower
Belonging
We help you to create a culture where everyone thrives, boosting engagement, psychological safety and inclusion.
We Nurture
Curiosity
Beyond the surface, play is a powerful catalyst for creativity, and learning. We help you embed curiosity into your culture, transforming the way work feels and flows
We help you make the cultural shifts you need to thrive via our bespoke Culture Change Blueprint.
Calibrate
Your Vision
Cultural Diagnostics to determine the state of play via our bespoke maturity tools, focus groups and 1:1s with teams.
Co-ordinate
Your Strategy
Strategy development directly addressing key cultural challenges to boost engagement and improve productivity.
Communicate
Your Approach
Leadership training and action plans to secure leader accountability. Segmented training across teams to foster trust and engagement.
Champion
Your Team
Leadership training and action plans to secure leader accountability. Segmented training across teams to foster trust and engagement.
Don’t take our word for it…take theirs
You have been an incredible partner to us throughout our DEI journey. Your passion, knowledge and dedication not only make you a great business partner but also a newfound friend on our journey of creating a sense of belonging for each of our associates.
Rosewood Hotel
You’ve been an incredible partner to work with, troubleshoot and brainstorm with. I don’t have enough space to convey my gratitude for the thoughtful and considered skills you’ve brought to our work – we have been spoilt for having worked with you.
The Wellcome Trust
Jinan led on Baobab’s organisational strategy. This included designing and delivering a member-led summit to gather input from hundreds of organisations across the UK. The event was an incredible success. I have no hesitation in recommending Jinan.
The Baobab Foundation